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Visual Campaign for synthesis gallery
When: 2020
Where: From Berlin to global
Client: Synthesis Gallery
INVR and the Synthesis Gallery in Berlin embarked on an ambitious project aimed at liberating virtual reality art from the confines of traditional exhibition spaces and bringing digital artworks directly into people’s homes. The objective was to showcase diverse works by various artists on social media platforms and provide the necessary
technology to deliver them upon request. The campaign sought to bridge the gap between virtual algorithms and physical touch, making the motifs palpable while maintaining a digital sensibility.
